In the early days of any new technology, there is always the challenge of compatibility. As various file formats, schemas, and structures spring to life, interoperability is often the last thing to consider. So it’s always nice to see this sort of thing happening sooner rather than later. Like Portland startup The Wild enabling folks to work with SketchUp files within The Wild VR environment.
I’m always impressed by the motivations of folks who are starting companies in Portland. Because more often than not, they’re driven by a desire to solve problems. Or to create better products. Or to contribute to the greater good. Now a new Portland startup—In-It—is seeking to give folks a platform to share what drives them and to gather more collective voices in support.
If you’ve talked to me about markets that have a lot of potential in Portland, we’ve no doubt discussed reality of some flavor or another. Virtual, Augmented, Immersive, Experiential… whatever you want to call it, folks in Portland have been exploring creating content with those technologies for years. And now, XR is inspiring a new crop of products in town that enable folks to create that content more easily.
This Spring, I was given the opportunity to take the stage for TEDxPortland. Which, I later learned, is among the top three TEDx events in the world. And it’s a good thing that I learned that later, because that definitely would have tempered my acceptance of the opportunity. But as someone who suffers from stage fright—and someone who did not yet understand the stature of the event—it seemed like one of those interesting personal challenges. A growing experience. I mean, what could go wrong?
Startup folks, am I right? They’re always thinking of creative solutions to problems. And in Portland, unlike some of our differently motivated neighbors to the south, they’re often thinking about solutions that make life better for everyone in our community. Like Business for a Better Portland. An ad hoc chamber of commerce that sprung out of a desire to inform a collaborative—rather than contentious—model of public-private partnership.
It doesn’t matter what you’re doing or how awesome it is. Funding is difficult. That’s why I’m always intrigued by folks finding different ways to raise capital to bring their dreams to life. So I was super excited to see my favorite kids’ science show—The Fab Lab with Crazy Aunt Lindsey—looking to our community to help support the next season of production.
This. We need more of this. In addition to continuing to hustle and grind on your startup, you need to take time to reflect. And take stock of your accomplishments. And be proud of what you’ve managed to get done. And tell people about it. Because it’s important.
You may have caught the news that Jaguar Land Rover has recently repositioned its local startup efforts, shifting from the Jaguar Land Rover Incubator to the Jaguar Land Rover Innovation Labs. But what sort of changes does that entail? JLR gives us a glimpse with a a new video on the project.