Webtrends Streams: Old analytics dog comes forth with some interesting new tricks

Portland company Webtrends took an early lead in the professional Web analytics model back in the dotcom days. And they’ve managed to keep a successful—although sometimes rocky—business going over the years. And remained a fixture in the Portland tech scene.

Recently, a new generation of Portland startups have started attacking a similar analytics space. Especially around social data—companies like Tellagence, Wikisway, Little Bird, and Lytics. And folks have been wondering—and perhaps eagerly awaiting—when Webtrends was going to jump in with both feet.

They did that yesterday with the release of their newest product Webtrends Streams, which is being heralded as “truly revolutionary, truly disruptive.”

Digital marketing moves fast, but customers move faster—until now. Introducing Webtrends Streams, an exciting new marketing solution that delivers rich data on each individual visitor, and does it faster than real-time. How fast? For the first time ever, you can see data instantly and act on it when it matters most: at the exact moment customers are engaged with your social, mobile or online property.


For more information, visit Webtrends Streams.