All together now: Orchestrate opens to the public

Portland startup Orchestrate spent the end of 2013 running a private beta with a number of customers, fine tuning their service—one that takes care of hosting your data thereby replacing the need for companies to deal with the headache of running databases. But in 2014? Well, that beta has come to an end. Orchestrate has opened its doors to the public.

And a number of folks have noticed:

Forbes: Bringing Together A World Of Databases With Orchestrate

All indications is that complexity will continue and increase – helping solve the complexity of multiple database management and support will increasingly be a core requirement for enterprise IT. Orchestrate, or other vendors filling that role, likely have a rosy future.

Wired: Meet Orchestrate.io, the Database That Acts Likes Many Databases

Simplicity is the key to the Orchestrate.io strategy, Falco explains. He was also the co-founder of Basho, the company behind Riak. Although he’s still enthusiastic about Basho, he says he learned some painful lessons while competing with MongoDB, the most popular NoSQL database out there. “Riak was really good, but it was hard,” he says. “MongoDB had a lot of knocks against it, but it was easy to use.”

GigaOM: Orchestrate launches with a database API for the new enterprise stack

A company using Orchestrate writes its data to the Orchestrate API and it is stored in an index on Orchestrate’s Amazon Web Services servers. Then Orchestrate writes the data to a variety of database types where that data needs to live. It stores some of it in memory so the company can access it faster (the company can dictate what gets placed in memory). Antony Falco (pictured), the CEO of Orchestrate, says that the results so far are reads and writes that compare with any other cloud-based database service. Those services include Amazon’s Redshift, DynamoDB and RDS, Google’s Datastore and Heroku Postgres.

TechCrunch: Orchestrate Replaces Multiple NoSQL Databases With A Single API

Orchestrate, which is launching out of beta today after raising a $3 million seed round last year, aims to make all of this complexity a thing of the past. It offers developers a single REST API for working with their data. The company takes your data, uses the most appropriate NoSQL database like MongoDB or CouchDB for it and you just access it through the Orchestrate API.

Portland Business Journal: PIE alum makes its commercial debut

After six months of beta testing with more than 1,300 users, Orchestrate is launching publicly today. The company, an alum of the Portland Incubator Experiment, allows users to upload database information and operations to Orchestrate, enabling developers to easily create complex apps that can be scaled quickly.

IT Business Edge: Orchestrate Launches NoSQL Database Service

The Orchestrate approach provides the facilities that DBAs need to manage where and how data is stored, while at the same time giving developers all the benefits of a NoSQL database platform. The end result, says Falco, is a platform where DBAs won’t feel they are being snubbed by developers who often have little or no regard for corporate data policies.

For more information or to give it a try, visit Orchestrate.

[Full disclosure: Orchestrate is a PIE alum. I’m the cofounder of PIE.]