Category: JoshBancroft

To blog or not to blog? Kirkpatrick and Bancroft answer that question (for corporations)

InnoTech 09To blog or not to blog? It’s a question with which any number of corporations wrestle. And today at the InnoTech eMarketing Summit, Marshall Kirkpatrick of ReadWriteWeb and Josh Bancroft of Intel will answer that question—and likely many more about corporate communications, blogging, and microblogging sites like Twitter. (I’ll be on the panel as well, doing a lot of smiling and nodding.)

Here’s the basis of the discussion:

Whether out of curiosity or under pressure, you’ve likely started a company blog. Maybe you’re even letting employees blog. But making blogging a successful component of your organization’s communications and support programs? That’s another thing, entirely. Join this panel of panel of elite bloggers and microbloggers to learn how you can use blogs to increase transparency with your target market, create deeper and lasting relationships with your existing customers, and improve your company’s visibility on the Web. Attendees are sure to leave with both a renewed motivation to blog and specific steps for improving their organizations’ use of traditional blogs and new microblogging platforms.

The three of us will be providing our insight at 2 PM, today, in Portland Ballroom 256 at the Oregon Convention Center. So if you’re at InnoTech, we’d love to see you. For you Twitter types, the hashtag for the event is #emspdx.

Can’t come see us today? Well we can’t save you any… oh wait. That’s okay, but we’ll miss you. And I’d highly encourage to register to attend InnoTech on Thursday so that you can see Rahaf Harfoush talk about the Obama social media campaign.

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SXSW: Josh Bancroft featured by Forrester’s Charlene Li

Now, okay. I’ll give you that Josh Bancroft doesn’t exactly work for a “startup.” (He works for a little company called “Intel.”) But no one can deny his impact on the Portland startup scene. Be that his efforts on Ignite Portland, his participation in the Legion of Tech, (both of which are “startups” in their own rights) or even his conversations and guidance via Twitter—he’s a startup guy at heart.

And he’s Portland through and through.

So, it was a proud moment for all of us when he was recognized as a thought leader—or more accurately, a “Revolutionary”—by Charlene Li of Forrester during her SXSW presentation on Sunday.

Dawn Foster of Fast Wonder and Jive Software summed it up best, observing:

[Li] also used Josh Bancroft as an example of someone who made something happen inside a big company using social software (wiki) to create Intelpedia under the radar of the executives (bonus points for a little Portland geek cred).

Other coverage included:

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