I often say that Silicon Florist is less of a breaking news site and more of feature site, like People or Parade. And while I’m not expecting to be able to fill James Brady‘s sadly empty shoes, it only makes sense that we spend some time catching up with some of the folks around town.
I brought the lead for the first two, and helped pitch the last two.
What kind of work are you doing for these clients?
We’re working with Soloflex on building their online presence to boost sales, which is anchored by the Soloflex blog. We’re working with Gerding Edlen on promoting the Cyan apartments.
We’re helping Intel build their social media engagement for their embedded systems group.
WebTrends is an integrated communications program. We’ll be helping them with PR, AR, and social media. In fact, we just launched a new WordPress blog for WebTrends’ Jascha Kaykas-Wolff, the vice president of marketing.
We’ve seen your company and clients sponsoring some of the events around town, like Ignite Portland, which is great. Is that something that’s likely to continue?
Voce has sponsored Ignite Portland a couple of times and has more plans to support the Portland tech scene. Having an on-the-ground presence here locally, will only increase our ability to sponsor, host, and just generally get involved.
So there may be more of Voce in Portland in the near future?
We’ve gotten support from upper management on opening a local office. I’d like to see us open an office in Portland.
Another Vocian who you may have met at Beer and Blog, Colin Crook, owns a house in Beaverton, but is currently living in the Bay Area. He’d like to be able to move up here.
In fact, he was the guy that was leading the pitch process with Jive, which is how I met Voce. Colin cut his social media teeth on the Spread Firefox team along with Vidoop employee Chris Messina. So there are a lot of connections for us here.
Speaking of Beer and Blog—your side project—you’ve seen explosive growth over the last year. How popular is it, these days?
Beer and Blog started with four people meeting at the Lucky Lab just over a year ago. Now we see 40-70 people every Friday at the Portland chapter.
We also started expanding to other cities this year and now have 10 chapters including our first overseas: Tokyo.
With Silicon Florist, it was very much a dumb luck, right place at the right time situation. While I’m sure Beer and Blog was a little more planned, did you ever expect this sort of response to the event?
I was very surprised by the popularity of the format. Prior to Beer and Blog, Portland didn’t have a weekly meet up of any relevant size, so I wasn’t sure what to expect.
The truth is, it started as a means to round up all of the people I was helping for free, so I didn’t expect it to grow beyond a dozen, maybe 20 people. I heard naysayers telling me weekly was too much and we’d burn out our audience.
However, time has shown that it actually works better for people because they don’t feel as obligated to make every one. New people consistently tell me that it feels more accessible since it happens every week too.
It’s great to hear about this kind of stuff happening in the Silicon Forest, especially given current economic conditions. Hopefully, you’ve found Justin’s insights as interesting—and as positive—as I did.
Speaking of what people are doing…. Not to overstate the obvious, but I’m a firm believer that people in Portland consistently do amazing things. And they deserve to be able to tell people about it. So now is as good of a time as any to mention that I’m working to rekindle Portland on Fire this month. If you’re interested in participating, please make sure to submit your Portland on Fire profile.
Like the little orange RSS chiclet, the Universal Edit Button—launched last week—is, in my opinion, one of the most promising promotional tools for raising the visibility of wikis and other editable sites.
But in order for it to work, people need to understand exactly what it is.
“I heard about the UEB when it came out, and I thought it was really cool,” said Kistner. “Then I started talking to some other folks about it, and managed to get Ward, who devised the wiki concept, Mark, who had been coordinating the UEB launch activities, and Pete, who had been integral to the project, all on the phone.”
Kistner’s Skype conversation is available below. (Audio quality is a little rough at times, but the content more than makes up for it. And don’t be fooled at the beginning… You didn’t just initiate a Skype call.)