YourList, a recently launched classified service headquartered in Beaverton, Oregon, is the latest offering to take on mainstream media classified ads. Oh, and a little Web site called craigslist.
Charlie Parks, CEO of YourList, recently sat down with Northwest Innovation for an interview, discussing YourList and its place in the crowded classified ad market:
[Charlie Parks:] No question that the online classifieds space is crowded right now. A lot of companies are trying to offer a different take on the established Web sites. There is a lot attention on the industry and new sites keep coming out with different business models as they compete for market share. We’ve spent the last couple of years studying the sector and believe there is a lot more room for growth –if you pay attention to the needs of the online consumer.
To read the full interview, visit Northwest Innovation.
Beaverton-based YourList recently announced it was open for business and ready to take your classified ad.
Classifieds can be a challenging space, primarily because most folks tend to think online classifieds are synonymous with a guy named Craig. Still, YourList boasts several features which way help it gain traction:
Users are able to search by city or choose a mileage distance from their zip code. They can set up alerts to notify them when a particular item or job posts in their vicinity, thus saving them valuable time searching listings. Users can also sign up for a free account to manage their posts in one interface without having to confirm their classified ads through numerous emails.
The classified listing service is free. Job postings will run $15.
Next, YourList has to see if they can overcome the traffic conundrum. Given that they just launched as a tabula rasa, postings are slim, at best. Classic chicken or the egg. You need traffic to get listings, and you need listings to drive traffic.
In attempt to short-circuit this problem, YourList is giving away iPhones. One a month, for a year.
For more information, visit YourList.