It remains to be seen whether our post pandemic world will redefine the concept of corporate headquarters. That is, as a mentor of mine recently asked: in a remote first world, does the concept of a company being “a Portland company” even exist anymore…?
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The end of “Silicon Whatever” syndrome
As the pandemic wears on, it’s only reasonable that people continue to rethink the value of “place.” If you can work from anywhere, how much do regional hubs of activity — proximity to other humans — truly matter? Some of that thinking comes into play in this Rise of the Rest take on the “Silicon Whatever” naming convention.
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