April 18th, 2012

One’s a crowd: Portland’s Crowd Factory acquired by Marketo


One’s a crowd: Portland’s Crowd Factory acquired by Marketo

You may not have heard of Crowd Factory, a Portland startup focused on social media campaign management, but I’m sure you’ve heard of their clients. They’re working with companies like HBO, Coors, Sony, PR Newswire, and Jive.

And with a list of clients like that, it isn’t surprising to report that Crowd Factory has been acquired.

We’re incredibly excited to announce that Marketo, the leader in Revenue Performance Management and Crowd Factory, the leader in Social Campaign Management, have joined forces to deliver the world’s first integrated solution for Social Marketing Automation. Marketo’s acquisition of Crowd Factory breaks social marketing from its usual silo, making it an integrated and integral part of every online marketing initiative. With social marketing a mandate for every company – large and small, business-to-consumer (B2C) and business-to-business (B2B) – this combined solution lets you amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive edge.

According to ClickZ, Crowd Factory is around 20 people. No word on what happens to the Portland office. Marketo is headquartered in San Mateo, California.

UPDATE

Sounds like they’re keeping the Portland office.

Terms of the deal were not disclosed.

For more information, see the press release from Marketo.

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One Response to “One’s a crowd: Portland’s Crowd Factory acquired by Marketo”

  1. [...] As the masses salivate over the potential of May 17 IPO, Facebook has beefed up its Preferred Marketing Developer Program, highlighting their anointed marketing partners. And among the 232 chosen? There are two Portland companies. ShopIgniter and Crowd Factory (which just yesterday announced their acquisition by Marketo). [...]


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