After registration, using the service is as easy as dialing CelleCast’s universal access number (360-335-6000) or a phone number for a specific show.
In my nearly simian understanding of the concept, it seems very much like podcasts for traditional mobile handsets.
See additional coverage in eHub.
CelleCast™ is cell phone radio and all things audio – on demand. CelleCast makes it easy for consumers to get control of their radio listening schedule, and offers unprecedented options in on-demand programming and interactivity with its patent-pending technology.