I’m a big proponent of the “cache of locality.” The idea that, given the option, people tend to gravitate toward services and products based on their location. Even if those products and services have absolutely nothing to do with the location in which they are being used.
Buying local, if you will.
That’s why I think it’s important for all of you globally-accessible businesses and Web 2.0 entrepreneurial types to take note of this local event.
On October 23, the Alliance of Portland Neighborhood Business Associations (APNBA) will hold its annual meeting—entitled “Portland Business 2.0: How to Do Business in the 21st Century”—at the Oregon Convention Center, featuring a Web 2.0-leaning keynote entitled, “Doing Business in a Socially Networked Climate.” The cost of attendance is $50.
The event is promoted as an ideal venue for networking with small businesses, startups, and individual contractors in the Portland area. It also promises to give the somewhat-disconnected home-office types a better understanding of what business is occurring in the neighborhoods around them.
A strong, active business district association is the glue that holds neighborhoods together, giving them the distinctive identities that characterize Portland. Many of them serve the functions of a small town, offering the services and providing space for public interaction and community celebration. The well-organized business district association can be the business voice of this “micro-village” to the surrounding municipalities.
For more details on the event, please see additional coverage from Portland Small Business, the CubeSpace registration page, and the APNBA site. If you’re already sold on the idea, download the registration form.
The Alliance of Portland Neighborhood Business Associations (APNBA) is an alliance of the 30+ business district associations (BDAs) in Portland, Oregon. BDA members are the merchants, property owners, and employees in the commercial districts surrounding downtown. For more, see the APNBA site.
(Hat tip to Portland Small Business)