Looking for music recommendations? Strands recommends you look somewhere else

When the economy gets tough, tough companies know they have to focus to survive. And unfortunately for my music recommendation dreams, Corvallis-based Strands has decided to do just that.

It’s official. One of the businesses that helped Strands get started—MyStrands music—is no longer part of the offering. Strands put the final nail in the MyStrands music service, today.

The bad news is that our MyStrands music service has been discontinued as of today 🙁

It’s sad to see—for me—but it probably makes the most sense for Strands.

When I first started covering Strands—then called MyStrands—I was really excited for by the potential of their recommender technology.

And I was equally excited with the Strands lifestreaming product, because I thought for sure that—with my friends providing data and ratings—I’d finally get to see some of that recommender magic that would help me find new music that exactly matched my tastes.

C’mon lifestreaming and recommender technology! Baby needs some new tunes.

But it wasn’t really meant to be.

The music stuff, while cool, never really took off. And the lifestreaming, despite Strands best efforts, never really developed a substantial following. But now, they’ve found another group with potential: runners and cyclists.

And they’re really picking up traction on other fronts. Like moneyStrands.

So it’s good to see Strands getting more focused on what will help their business succeed. And that’s always a tough step for any entrepreneurial venture, foregoing the fun technology in favor of pursuing the business that will help the company survive.

Here’s hoping Strands not only survives, but thrives.

[HTML1]

Published by Rick Turoczy

More than mildly obsessed with the Portland startup community. Founder and editor at Silicon Florist. Cofounder and general manager at PIE. Follow me on Twitter: @turoczy View all posts by Rick Turoczy