[HTML4]Back when I first mentioned the Portland Incubator Experiment (PIE)—a collaborative project between Wieden + Kennedy and some folks in the Portland startup scene—details were, admittedly, nebulous. And understandably, to some, it seemed as if the folks at PIE were being intentionally vague. So I promised to keep providing more details as time went on.
Well, now some more folks involved in the experiment—like Renny Gleeson of W+K, Scott Kveton, and Jason Glaspey, all of whom are helping head up PIE—have provided some of their thoughts on what PIE is trying to accomplish.
Again, it still might be too vague for some folks. But it’s continuing to get a little more concrete and fleshed out. So, I wanted to share the latest thinking.
With the original announcement, one of the areas that struck folks as strange was the fact that W+K seemed pretty quiet about the whole affair. That’s why it’s good to have Renny’s take on the W+K perspective:
So why hasn’t W+K made a lot of noise about it? That’s my fault. Believe it or not, I’d rather talk about what comes out of the space than what MIGHT come out of the space. I am sick of bombastic claims of the “new better different” bilge that agencies crap out regularly. Show me, I say. Don’t talk – demonstrate.[HTML2]
For another thing, it’s not owned by W+K – PIE is a collaborative that everyone inside will participate in. Hopefully it will foster interconnections between previously disparate groups and corresponding quantum leaps in thinking.
But what about other PIE residents—besides me—and their take on the project? Well, Cami Kaos brought the Strange Love Live crew down to the PIE space to chat sat with Kveton and Glaspey about where things were going and what PIE is trying to accomplish.
If you’ve got a few minutes, sit back and listen to their thoughts. As a bonus, you’ll get some details on Urban Airship, too.