[HTML4]Back when I first mentioned the Portland Incubator Experiment (PIE)—a collaborative project between Wieden + Kennedy and some folks in the Portland startup scene—details were, admittedly, nebulous. And understandably, to some, it seemed as if the folks at PIE were being intentionally vague. So I promised to keep providing more details as time went on.
Well, now some more folks involved in the experiment—like Renny Gleeson of W+K, Scott Kveton, and Jason Glaspey, all of whom are helping head up PIE—have provided some of their thoughts on what PIE is trying to accomplish. Read More