Sold: RealLead acquired by IDX

Eugene-based startup RealLead, a service that helped provide qualified leads to realtors, has been acquired by IDX, another Eugene-based real estate company.

The big difference between the two? IDX currently manages about $1 trillion worth of active listings.

“RealLead and IDX will be stronger companies together,” said Chad Barczak, CEO of IDX, in a press release. “Real estate agents can get frustrated by having to partner with several different companies to grow their businesses. They can now work with one nationally known real estate technology provider for all of their website search needs, all of their mobile marketing needs—and generate more quality leads as a result. Acquiring RealLead was a no-brainer for us.”

Not bad for a company that’s roughly a year old.

“Being acquired by IDX will be great for RealLead,” said Caroline Cummings, co-founder and chief executive officer of RealLead, in a press release. “Being able to offer our cutting-edge mobile marketing and real-time lead capture tools, with IDX’s real estate search applications will make the combination of our product offerings very appealing to real estate firms looking to take their services to home buyers and sellers to another level, and differentiate themselves in the marketplace.”

Here’s Caroline describing the company in an episode of Meet the Startup.

Terms of the deal were not disclosed.

For more information, read the press release about IDX acquiring RealLead.

  1. Thanks Sheetal! Looking forward to seeing you soon in PDX…

  2. Wow! That is so exciting. Congrats Caroline!

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