Startups can always use more support. So it’s always nice to see new startup accelerators in Portland. And while I’ve written about the concept of The Initiative before, it’s now an actual thing with startups and stuff. Nine woman led cannabis companies, in fact.
[UPDATE] Unfortunately, an unforeseen travel conflict for the speaker is going to require Design Museum Portland to reschedule this event.
In the cannabis industry — where it often seems that 90% of the dispensaries have chosen green as their main color — the case for imbuing the industry with more creativity and design talent is a compelling one. Because, as we’ve seen before, enabling consumers to differentiate among brands in a increasingly crowded marketplace may be the difference between success and failure — especially for startups.