Category: Elemental

Want to have lunch with Imogen Heap today? Elemental Technologies can help. In streaming 1080 HD.

And today, you get the chance to do that as Elemental’s technology helps power Imogen Heap’s concert from Royal Albert Hall at 7 PM GMT—that’s the lunch hour for you and me—all in streaming 1080 HD.

Sometimes, seeing is believing. And that’s never more true that with Portland-based Elemental Technologies. With their technical wizardry, more folks are encoding, transcoding, and streaming faster and more efficiently than ever before. But you really have to see it to believe it.

And today, you get the chance to do that as Elemental’s technology helps power Imogen Heap’s concert from Royal Albert Hall at 7 PM GMT—that’s the lunch hour for you and me—all in streaming 1080 HD. Read More

Streaming 3D HD at 1080p? Yeah, Portland’s Elemental Technologies does that

If you’ve been anywhere near a movie theater or a television in the past year, you’ve no doubt discovered the renaissance that media is having with the concept of three dimensional video. Good ol’ 3D. Everything old is new again. Only now, it’s less about making things jump out at you and more about giving video a depth of field.

But for all the advances in movies and television, streaming video has remained rather, well, flat. That is, until now. You see, Portland’s Elemental Technology is currently demoing streaming 3D 1080p HD at the IBC. Read More

Interested in the latest in video technology? You won’t want to miss Broadercasting tonight

That’s right. Tonight is Broadercasting, an event hosted in part by local video encoding startup and former Portland Lunch 2.0 host Elemental Technologies.

So maybe CivicApps and award ceremonies aren’t your speed. That doesn’t mean you have to sit and be bored tonight. Oh no, my friend. In the Portland tech scene, there are always at least a dozen things to do on any given night. And I thought this one might pique your video curious interest.

That’s right. Tonight is Broadercasting, an event hosted in part by local video encoding startup and former Portland Lunch 2.0 host Elemental Technologies. Read More

Elemental shows off the goods

On Wednesday, Elemental Technologies hosted Lunch 2.0 in downtown.

In addition to the usual suspects, I noticed a lot of new faces, which was great. This was partially a happy coincidence and partially by design.

Because Elemental builds software that, in the words of Julie Williams, Elemental’s Communications Manager, “masters the art of using massively parallel solutions to accelerate video conversion,” I figured our friends over at the Governor’s Office of Film and Television might be interested. Read More

Elemental Technologies to Host Lunch 2.0 in October

Portland Lunch 2.0 has received a temporary stay of execution from Elemental Technologies.

I joke, but seriously, either interest has dried up or the idea of giving 100 or so people free grub doesn’t seem as good as it did last year. Surprise.

Anyway, thanks to Davy Stevenson (@davystevenson) and the rest of the crew at Elemental, we’ll be networking and chowing down for at least another month.

Read More

Elemental Accelerator speeds up video production with NVIDIA, Adobe Creative Suite integration

Elemental Accelerator can bring a 2x to 11x performance boost to common video processing tasks in Adobe Premiere Pro CS4.

Now, it’s rare for me to touch on traditional software around here. But Portland-based Elemental is doing so well, I couldn’t resist.

They’ve already been getting kudos with Badaboom, their consumer-level product that eases the process of encoding video for iPhones and other mobile handsets. And today, they’re making headlines again with their professional-level product Accelerator, which integrates with both NVIDIA video cards and Adobe Creative Suite. Read More

Elemental Technologies sparks $7.1 million investment

Now, I don’t usually write about traditional software companies. But it seemed like this one definitely deserved it.

Portland-based Elemental Technologies has secured more than $7 million in its first round of funding.

Okay. So what’s being funded and why am I writing about it?

Utilizing general purpose, programmable “off-the-shelf” graphics processing units (GPUs), ETI software performs video encoding, transcoding, and filtering at unprecedented speeds while maintaining the highest video quality.

Who’s a-what-uh hunh? Okay. Maybe this will help:

[This technology] allows consumers to format their media up to 10 times faster than existing solutions.

Ah ha! Now you’re talking.

With the growing popularity of services like Seesmic, Vimeo (Portland connection), and Viddler—oh and that little site called YouTube—it’s obvious that video is very much a part of our future existence in the Web world. And while any number of companies have come up with ways to deliver that video content on the Web, there always seems to be one major sticking point to widespread adoption: Encoding video content for posting is excruciatingly slow.

To be successful, we’re going to have to be able to encode and upload video as quickly as we can download it. And Elemental may just be able to deliver.

According to NewTeeVee:

The first product out from Elemental is consumer oriented, will arrive sometime before September and is expected to cost between $30 and $100, depending on the features. The software will allow consumers to take HD inputs such as a Blu-ray disc or homemade HD video and rip it to a computer, iPod or other device five to 10 times faster than existing technologies using the CPU.

No doubt, the infusion of cash will go a long way in promoting this offering—and ensuring that development continues.

Industry-leaders General Catalyst Partners of Boston, Massachusetts and Voyager Capital of Seattle, Washington co-led this $7.1M investment. Mike Rogoway of The Oregonian and the Silicon Forest blog notes:

In Oregon’s venture capital community, [Elemental]’s new investment represents the second big funding round this month. Last week, NexPlanar Corp., a small semiconductor company that recently moved to Hillsboro, announced it had raised $14.5 million in venture capital.

And let’s hope that greases the skids for other Silicon Forest startups looking for some backing.

For more information on the funding, see the Elemental press release on the investment. For more on the company and its technology, visit Elemental Technologies.

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