Corvallis-based Strands, the service that recommends things you might like based on your behavior, has announced the acquisition of Expensr, a move that takes its recommendation services beyond the realm of entertainment to personal finance.
Expensr will be brought into the Strands fold as moneyStrands, a personal money management solution based on Strands recommendation technology.
moneyStrands is an online money management solution that allows users to aggregate their online financial information in one place, providing them with an instant snapshot of all their finances. With moneyStrands, users can anonymously compare themselves to others with similar traits, such as demographics.
The move also allows Strands to more clearly define the areas into which they’re planning to introduce recommendations, like business recommendation solutions that help people find content on sites, social media recommendation solutions that use online behavior to make recommendations, and personal finance recommendation solutions that helps individuals take more control of personal finance decisions.
Rest assured, there are also some other interesting undercurrents here—that I’m not yet at liberty to disclose—that promise to cause some interesting ripples here in the Silicon Forest startup scene.
To register for an invitation to the private BETA, visit moneyStrands. For more information on the plans for the product, see the Strands blog post on the Expensr acquisition. For more on the company, I’d recommend (get it?) visiting Strands.