Category: Optimize

Widemile emerges from the cocoon as Webtrends Optimize

Wow. That was fast. It was only a few weeks ago that Portland-based Webtrends announced the acquisition of Seattle-based Widemile. And now Webtrends has released the Widemile multivariate testing functionality as Webtrends Optimize.

Multivari-whoosa-whatsis? Don’t worry. It’s not as hard as it sounds. In fact, Webtrends has focused on making it as simple and straightforward as possible. Heck, it sounds like even I could use it. Read More