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Wow. That was fast. It was only a few weeks ago that Portland-based Webtrends announced the acquisition of Seattle-based Widemile. And now Webtrends has released the Widemile multivariate testing functionality as Webtrends Optimize.
Multivari-whoosa-whatsis? Don’t worry. It’s not as hard as it sounds. In fact, Webtrends has focused on making it as simple and straightforward as possible. Heck, it sounds like even I could use it. Read More
In a time of free Web analytics software, they continue to build a successful Web analytics business. Successful enough to engage in M&A activity. You see, they just picked up Seattle-based Widemile.
[HTML2]Portland-based Webtrends—arguably the leading company focused on helping other companies figure out what people are doing on their Web sites—is having a renaissance of sorts. They’ve refreshed their executive team, re-engaged with the Portland tech startup community, and signed some impressive partnerships. Heck, they’ve even started a little controversy. But perhaps most impressive—especially in a time of low-cost or free Web analytics software—is the fact that they continue to build a successful Web analytics business.
How successful? Well, successful enough to engage in M&A activity. You see, they just picked up Seattle-based Widemile. Read More