When Portland-based Urban Airship acquired SimpleGeo, last year around this time, the promise of location-aware mobile communications came into stark focus. And while throwing something together quickly could have worked, UA was concerned that they deliver a service that worked exactly the right way. Read More
When it comes to communicating with customers, companies want to make sure that they’re getting information to folks at the most opportune time.
With the advent of push messages—which allow mobile applications to send users messages within the context of the app—companies got a little closer to the ideal. And today, Urban Airship, arguably the de facto leader in push notification services, moved one step closer to the Holy Grail of targeted messages by allowing push notifications to trigger based on what, when, and where they can be most effective. Read More