Today, JanRain announced the latest feature to RPX. Now in addition to getting login functionality, RPX users also gain a social sharing feature that allows visitors to distribute content to various social media sites.
It’s really interesting to watch the continued progression of Portland-based JanRain‘s efforts with RPX, its drop-in, single sign-on solution designed to help sites and developers quickly and easily solve the “login credential” problem. And just to think, it all began with JanRain trying to simplify the OpenID workflow. How cool is that?
Where did all of these options come from all of the sudden? Well…
It’s been quite the month for the world of distributed social networking. Both Facebook Connect and Google Friend Connect – two services designed to help user manage a single profile across multiple sites – launched on the same day. Then, MySpace followed in close succession with their MySpaceID offering, another distributed social option built on the Open Stack. In a matter of days, the distributed social space went from nascent to completely confusing.
JanRain is hoping to make it a little less confusing, for both developers and users. And if they have to work with big-time music types—like 50 Cent, Fergie, and Guns n’ Roses—to get that done, so be it.
How? By focusing not on those people holding an OpenID, but on those who want to allow people to use that OpenID—but simply can’t figure out how.
With this new software-as-a-service solution (that’s a lot of “s”s, isn’t it?), RPX, JanRain has the makings of a service that allows anyone to drop OpenID support—and OAuth support for that matter—into place on their site. Simply and easily.
With RPX you don’t need to become a security expert, a protocol expert, or play through a number of security and data flow problems, RPX handles all of this for you and delivers a simple payload in either JSON or XML.