Our Strands: MyStrands rebrands as Strands

StrandsOur favorite Corvallis-based recommender solution, MyStrands, is now know as, simply, Strands. And the change carries with it a whole new look and feel.

Why the name change?

The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases).

  1. I can’t wait to see what they have in store. I was disappointed they didn’t really have anything to show at Startupalooza, and I couldn’t twist a certain employee’s arm quite hard enough at InnoTech to get him to spill the beans.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: