Why you might want to fly solo: “Lifestyle Business” is not a dirty word (well, two)

A lot of startups follow the path of growing incredibly fast and hiring a lot of people and—hopefully—making a lot of money for a lot of people. More often than not, these are the types of companies that grab the Silicon Florist headlines. And at publications that actually matter.

But Portland is also home to a ton of successful entrepreneurs who have built amazing “lifestyle businesses.” And they don’t often get the attention they deserve.

Justin Miller—whom you may know as @incanus77 and the guy behind Pukka and MapBox—provides a little insight on lifestyle businesses. And how to make them work.

Justin spent half a decade dreaming up the perfect solo business while working for others, then another half executing on that plan. Now, six months after leaving it to work for someone else, he finds more similarities than differences. He’ll talk about what he learned along the way and how you can apply this to “work”, no matter how you define that word.

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  1. […] Why you might want to fly solo: “Lifestyle Business” is not a dirty word (well, two) « Silicon … A lot of startups follow the path of growing incredibly fast and hiring a lot of people and—hopefully—making a lot of money for a lot of people. More often than not, these are the types of companies that grab the Silicon Florist headlines. And at publications that actually matter. But Portland is also home to a ton of successful entrepreneurs who have built amazing “lifestyle businesses.” And they don’t often get the attention they deserve. […]

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