There are any number of techniques for listening to what’s happening in the world of social media, from simple Google Alerts to complex Yahoo! Pipes. But what happens when you’re a company that wants to move from lurking to participating?
GoLife points to a number of changing market conditions that have had a decided effect on the company:
Industry Growth: Consolidations and mergers such as the acquisition of Symbian by Nokia are changing the mobile landscape. The carriers are rapidly opening their frameworks, recognizing both the inevitability and the value of community-driven mobile application development.
Locative Services: Location-based services are taking off like wildfire (who would like to write the location-based service to monitor wildfire growths, we’d sure like to see that before next summer in the West!) Locative services and mobile devices are such a natural fit that we are strong supporters of WhereCamp PDX.
The iPhone Appstore: The release of the iPhone and its AppStore has fundamentally changed the perception of mobile devices. The iPhone has precipitated the revolution that we knew was coming: people are beginning to realize the potential of mobile for more than just voice and text communications. We can’t tell you how exciting this is for us!
Technology Evolutions: Mobile technology is rapidly changing, growing, evolving, new capabilities are being added daily. For instance, near-field ID chips are being integrated into mobile devices already. Wouldn’t it be nice to be able to poll your mobile phone and ask it where you left your glasses? Or your keys?
Economic Devolutions: There’s been another change that we’ve been tracking, like everyone else, we’ve been watching the state of financial markets. Sad to say, but the credit crisis has taken its toll on small businesses like GoLife Mobile, and has affected our ability to grow out our framework as rapidly as we’d anticipated.
But, GoLife isn’t crying in their microbrewed beer. They have a new plan.
GoLife is retrenching. And moving forward to take advantage of the obvious opportunities in the mobile market:
Given these changes, we’re changing our business too, to make sure that we stay on the cutting edge of the market and the technologies, and that our framework gives our customers, users, and developer partners what they need. After looking at the state of the art in mobile and what’s coming down the pike as far as technologies and services, we are taking our mobile client apart for some major revisions.
It will be truly interesting to see what emerges from this change in direction.