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Tag: Apple

What’s it like to submit an application to the iPhone App Store?

Rick Turoczy on April 15, 2009

FastFiguresEver wondered what it’s like to submit an iPhone application to the Apple App Store? Now, Beaverton-based FastFigures provides some much needed insight into the whole process with the lessons they learned after one month in the iPhone App Store.

The post provides a fascinating look into the planning of the launch, including struggling with issues like pricing:

The price sensitivity data showed a starting price of $9.99 maximized revenue but I was concerned that these customers were too familiar with our products and wouldn’t represent the broader world of iPhone users. After agonizing over this for over a week, I decided to adjust the pricing based on some additional factors and settled on $5.99. This decision is proving to be both a good one and a bad one, and I struggle with selling our applications so inexpensively to this day.

Mistakes made:

And this is where not understanding the process hurt us. First, I didn’t realize that there was some additional paperwork that needed to be completed. That was completed on the 23rd. Then, once everything is signed off, it takes 24 hours to show up in the AppStore. Finally on the 24th, I’m looking for the application in What’s New and can’t find it!

And valuable lessons learned:
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Two things happened around March 19th that changed our fortunes. For one, we hit that magical 20 review level I’ve talked about before. Second, one of the products in the Finance category most similar to ours went free. There has been a lot of discussion on the web about free applications versus paid applications and that the two customers aren’t the same. And this competitive application proved that.

Plus, some insightful suggestions:

Can you make money in the AppStore? Yes. But the competition is fierce and it’s very hard to differentiate your product from others. My suggestion: Spend plenty of time up-front figuring out how to get above the noise with factors you can control.

Long story short, if you’ve even remotely entertained the idea of building an iPhone app, this post is a must read.

Thanks to the folks at FastFigures for opening up and providing this valuable insight into the process.

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Raven Zachary’s Apple iPhone obsession now his full-time gig

Rick Turoczy on August 18, 2008

Raven Zachary Apple iPhoneWithout a doubt, one of the busiest people in Portland—when he’s actually on the ground here in Portland—is Raven Zachary. Working with Legion of Tech. Founding iPhoneDevCamp. Running around consulting on Open Source. Standing in line waiting for iPhones. And helping folks with all things iPhone.

Yeah, you caught that, didn’t you?

It’s no secret that Raven’s interest has definitely been leaning more and more toward the iPhone, as of late. And you know what they always say? Follow your passion.

So now, Raven is taking the opportunity to do exactly that, turning his iPhone obsession passion into full-time gig.

For those of you who know me as the founder of iPhoneDevCamp, this will probably not come as much of a surprise. Over the past few weeks, a number of professional opportunities relating to the iPhone have emerged that are too compelling to pass up. Some of these project I can’t talk about just yet, but I am looking forward to sharing them with you as soon as I able to.

Well, sort of.

Raven will still be supporting some of his consulting clients for The 451 Group. But instead of being a full-time analyst, he’ll move into the part-time role of contributing analyst.

So, he’ll still be crazy busy. Just with a different priority ranking on his efforts.

I, for one, couldn’t be happier for Raven. His passion is infectious. And this opportunity to channel his energy into this gig will be a delight to see.

And it looks like I’m not the only one. Twitter is running rampant with congratulations for Raven, this morning. Including a retweet from none other than Tim O’Reilly, himself:

Tim O’Reilly on Raven Zachary

Raven’s new venture can be found at raven.me or you can follow him on Twitter at ravenme.

raven.me is an iPhone site. It serves two functions – to provide interesting iPhone content to the general public and to promote my iPhone advisory business and other iPhone-related pursuits.

Again, best of luck to Raven. I know he’s going to be a phenomenal success. And that bodes well for all us here in the Silicon Forest.

Platial finds Apple iPhone App Store with Nearby

Rick Turoczy on July 22, 2008

Platial iPhone iconPortland-based Platial, the mapping site that helps folks tell the backstories about locations that deepen the meaning of “where you are,” just got a lot more mobile, now that Platial Nearby is part of the Apple iPhone App Store.

I got the chance to see a demo version of Nearby at Platial’s iPhone App launch party a few weeks back. And it’s a pretty slick little application. Nearby takes advantage of the location-aware features of the newest iPhone, allowing users to dig into Platial content that is pertinent to both where they are—and where they might like to be.

Like most mapping applications, users can find the typical “publicly available” information about locations. But with Nearby, they also gain the advantage of tapping into Platial user data—the stories about the spot you’re standing. That means litterally thousands of notes, images, tags, and reviews for some areas. Stories of personal experience. And insight. Stories that you don’t usually get, unless you have an actual person or two to guide you.

Long story short, Nearby is a virtual tour guide, providing the backstory for the world around you. And with the iPhone app, you’re getting that story as you walk through that location.

Platial Nearby on the iPod Touch

“This reinforces our mission to create the Peoples Atlas,” said Di-Ann Eisnor, CEO of Platial. “For two years we’ve been collecting information about all kinds of places that are meaningful to people; user-generated content that goes beyond commercial listings and into architecture, activism, street art, playgrounds, local history–things you can’t find anywhere else. We still have a long way to go, but we’re closer now with Platial for iPhone.”

Nearby is currently available for download from the Apple iPhone App Store. No registration is required, so users can begin using the app right away.

Well, if you have an iPhone or iPod Touch with the 2.0 version of the firmware.

Have you tried the Platial Nearby app? I’d love to hear about your experience.

Platial is a free online mapping resource where people around the world every day share and discover all kinds of places. Anyone can map just about anything including their towns, lives, travels, feeds, files, photos, video, and stories in one simple interface.

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