Everyone knows that Apple can be a little stringent when it comes to approving applications and content for the App Store. So it’s no surprise that Portland startup Torch has had to make a couple of attempts to get some content approved. But the reason they’re getting rejected? That’s what’s interesting.
One of the biggest tech stories in Portland—or anywhere for that matter—this week has been the launch of the Apple iPad, a new “magical” device that—when announced—was purported to change the way we compute, work, and play.
But now that the iPad is actually in owners’ hands, how are people feeling about it? I asked some folks from the Portland startup community—who also happen to be proud new iPad owners—to give me their first impressions on this magical new way of computing. Read More
You may have heard that Apple is releasing a new piece of hardware on Saturday, April 3. No it’s true. It’s a little tablet thingamajig. Like a big iPhone. And people around here seem pretty excited about it. Because Portland loves technology.
Know what else Portland loves? Blogging. And when it comes to blogging, there’s one blog platform that Portland loves more than any other: WordPress. Which got me to thinking, what if you could combine that love of blogging with the love of this shiny new Apple iPad tablet? And how about throwing in some open source just for good measure? Read More
Hey there, Portland tech types! It’s another Thursday, and that means it’s time for another episode of memePDX.
Now, I’m sure there was probably some other tech news that happened this week. But, let’s be honest. We were a little wrapped up in the whole Apple announcement thing. Obsessed some might call it. So rather than pretend we were paying attention to other stuff—except my cool Portland Sucks tshirt and tagalus hitting 10,000 definitions—we decided to just focus on the one thing that had so captured our imagination. So without further ado, let’s get to the all Apple iPad episode. Read More
Urban Airship wasn’t the only exciting Portland-based iPhone news, today. Local iPhone development agency Small Society—with whom I apparently have a bit of a fanboi obsession—made it to the big stage at the Apple Worldwide Developer’s Conference (WWDC) when Zipcar was asked to demo their upcoming iPhone app.
And apparently, so does everyone else. Take a look at some of the highlights from today’s coverage of the WWDC mentioning Zipcar. Read More
[HTML2]While everyone points to the prevalence of open source as the primary reason for the renaissance of the Web affectionately titled “Web 2.0,” there are two particular components of Web development that have played a critical, albeit under appreciated, role. Those unsung heros? Frameworks, a means of simplifying common development tasks that allows developers to focus on the apps they want to build rather than the stuff they have to build, and Web services, a means of extending functionality and infrastructure by using services in the cloud.
Those two things have empowered small independent development teams which, in turn, has created the Web we know today.
Now, Portland-based Urban Airship is taking flight at Apple’s Worldwide Developer Conference in hopes of providing similar support to independent Apple iPhone developers. And just like their Web app predecessors, the impact could be huge. Read More
There are tons of great blogs around the Silicon Forest. And, by extension, that means we have a bunch of great bloggers. So it stands to reason that, every once in a while, one of those bloggers makes the leap from the farm leagues to the big show.
Ever wondered what it’s like to submit an iPhone application to the Apple App Store? Now, Beaverton-based FastFigures provides some much needed insight into the whole process with the lessons they learned after one month in the iPhone App Store.
The post provides a fascinating look into the planning of the launch, including struggling with issues like pricing:
The price sensitivity data showed a starting price of $9.99 maximized revenue but I was concerned that these customers were too familiar with our products and wouldn’t represent the broader world of iPhone users. After agonizing over this for over a week, I decided to adjust the pricing based on some additional factors and settled on $5.99. This decision is proving to be both a good one and a bad one, and I struggle with selling our applications so inexpensively to this day.
And this is where not understanding the process hurt us. First, I didn’t realize that there was some additional paperwork that needed to be completed. That was completed on the 23rd. Then, once everything is signed off, it takes 24 hours to show up in the AppStore. Finally on the 24th, I’m looking for the application in What’s New and can’t find it!
And valuable lessons learned:
Two things happened around March 19th that changed our fortunes. For one, we hit that magical 20 review level I’ve talked about before. Second, one of the products in the Finance category most similar to ours went free. There has been a lot of discussion on the web about free applications versus paid applications and that the two customers aren’t the same. And this competitive application proved that.
Plus, some insightful suggestions:
Can you make money in the AppStore? Yes. But the competition is fierce and it’s very hard to differentiate your product from others. My suggestion: Spend plenty of time up-front figuring out how to get above the noise with factors you can control.
Long story short, if you’ve even remotely entertained the idea of building an iPhone app, this post is a must read.
Thanks to the folks at FastFigures for opening up and providing this valuable insight into the process.