[HTML1]Now, there are any number of folks who will tell you that number of followers or fans on social networks—like Twitter, Facebook, and LinkedIn, for example—does not to equate to much of anything. And for the most part, I would agree.
But when you’re one of the leading gubernatorial candidates for the 2010 Oregon election, your number of followers could be an interesting indicator of your understanding of the power of social media—and your connection with the demographic that uses those tools.
Yesterday—upon learning that Marshall Kirkpatrick had seen a Facebook ad that John Kitzhaber had decided to mount another run for the Oregon governor gig—I started to do a little digging into Kitzhaber’s social media presence.
Then it dawned on me, instead of just taking a look at the one candidate—even if he was the one who had served as governor during half of my residence in Oregon—it would probably be wise to look at all the gubernatorial candidates, their online presence, and their social media savvy.
Sounds like a pretty good idea, doesn’t it? Shall we? Read More
[HTML2]Former Oregon governor John Kitzhaber, who served two terms from 1995-2003, has decided to throw his hat into the ring for another gubernatorial bid. His Kitzhaber 2010 campaign launched this week.
And even though he hasn’t been out of the political dance that long, quite a few things have changed since his last bid—roughly a decade ago.
I mean, you might remember that Obama guy and his whole social media thing. Based on the initial rumblings from Kitzhaber camp, I can guarantee that the folks working on his campaign do. Read More