There was a time when you couldn’t swing a wearable without someone releasing a new fitness tracking app. But, regardless of how many iterations of the concept were released, they all seemed to do basically the same thing: count steps. And maybe count calories. So when Portland’s Uncorked Studios started approaching a new solution with adidas, they cut to the core of the issue.
Well, well, well… Uncorked partners with adidas to rethink wellness tracking
