Tag: tracking

Well, well, well… Uncorked partners with adidas to rethink wellness tracking

There was a time when you couldn’t swing a wearable without someone releasing a new fitness tracking app. But, regardless of how many iterations of the concept were released, they all seemed to do basically the same thing: count steps. And maybe count calories. So when Portland’s Uncorked Studios started approaching a new solution with adidas, they cut to the core of the issue.

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PositivePress: Iterasi uses Web archiving technology to track traditional and social media coverage

[HTML2]Now, you may not realize this, but during my day job I’m constantly sifting through media reports. Gargantuan PDFs or documents that contain a series of clipped links and snippets about specific clients or subjects. The reports are unwieldy at best. And I can only imagine what kind of workload this effort creates for the agencies that compile them for me—and any number of other clients—on a daily basis.

Long story short, the whole “tracking media coverage” thing—whether for PR firms or otherwise—could use some help. And don’t even get me started on the whole social media angle.

But now, there may be hope. You see, Portland-based Iterasi might have an answer with their latest effort. Introducing PositivePress from Iterasi. Read More

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