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Tag: adidas

adidas enables collaboration by going into The Wild with HTC Vive

Rick Turoczy on January 29, 2019

While we’ve all been geeking out about VR for a while now, it’s not always easy to understand the practical and needed applications of that technology. Until we see them. And then we’re like “Ohhhhhhh. Yeah. That makes sense.” Like the work Portland startup The Wild did with adidas and the HTC Vive.

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Well, well, well… Uncorked partners with adidas to rethink wellness tracking

Rick Turoczy on July 10, 2017

There was a time when you couldn’t swing a wearable without someone releasing a new fitness tracking app. But, regardless of how many iterations of the concept were released, they all seemed to do basically the same thing: count steps. And maybe count calories. So when Portland’s Uncorked Studios started approaching a new solution with adidas, they cut to the core of the issue.

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ReadWriteWeb, the Adidas of tech blogs, now a Portland blog

Rick Turoczy on June 21, 2008

ReadWriteWeb—the Adidas of tech blogs—is the second most influential technology blog according to the Techmeme Leaderboard (TechCrunch is the leader) and one of the top 20 blogs (#11 as of this writing) in the world according to Technorati. And now—continuing to extend the Adidas metaphor—they’re officially part of Portland.

ReadWriteWeb

RWW announced today that Portland-based Frederic Lardinois has joined RWW as the “News & Reviews” blogger. According to RWW founder Richard MacManus, “[Frederic] will be a daily presence on RWW throughout the working week.”

With this announcement, we’re soon to have more ReadWriteWeb content produced in Portland than anywhere else. Because Portland is now home to twice as many ReadWriteWeb bloggers as any other city in the world.

We have two: Marshall Kirpatrick and Frederic.

And I don’t know about you, but if you got the chance to meet Corvida—who was formally welcomed as part-time writer for RWW, as well—at Ignite Portland 3 or the Strands after party, I think we have a good chance at having at taking an insurmountable lead as the de facto home of ReadWriteWeb.

So much so, in fact, that let’s just agree that ReadWriteWeb is now a Portland blog. Okay? Okay.

I mean, it wouldn’t be the first time a major player, headquartered somewhere else, had more employees in the Silicon Forest than in their hometown. Now would it, Intel?

And, this isn’t the first time Portland has been lucky enough to attract a major blog to our fair city. Another high-traffic property—Waxy.org—became a Portland blog when Andy Baio moved here earlier this year.

Congratulations to Frederic and ReadWriteWeb on this new relationship. I’m looking forward to continuing to read what is now the most popular Portland blog. And I’m also looking forward to Corvida coming back to town—so that we can further increase our lead.

ReadWriteWeb began publishing on April 20, 2003 and is now one of the most widely read and respected blogs in the world. It has over 220,000 RSS and email subscribers. ReadWriteWeb is edited by Richard MacManus and is written by a team of Web enthusiasts.