Tag: tonolatino

How do you get started on your startup without a cofounder, a team, or funding?

So during this whole pandemic thing, people are starting new things. And I’ve talked to quite a few folks who have been inspired to start new startups. But given that finding cofounders, team members, funding, and practically anything that doesn’t involve just you is exceptionally difficult while we’re all in isolation, starting a startup can be even more difficult than it used to be.

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Struggling with video content in this brave new world?

I totally get it. I hate video. But apparently the kids these days love that sort of content. So it only makes sense that we should all learn how to use it. Be it Instagram or YouTube or Facebook Live or Tik Tok or whatver. But the learning curve? It can be steep. That’s why we’re luckily to get some time with Sylvia Salazar of Tono Latino, who’s has worked with this format long enough to give all of us some helpful tips.

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Follow along on Sylvia Salazar’s founder journey with TonoLatino

While admittedly there are any number of resources that share the stories of entrepreneurs, the voice of those stories is decidedly homogenous. So when I get the chance to share a story that’s not part of the homogeneity — or when I get the chance to use the word “homogeneity” in a post — I’m going to do it. Like the story of Sylvia Salazar, the Latina founder of TonoLatino.

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