Tag: press release

If you’re a startup wanting to write a press release for Silicon Florist — or an actual journalist — here’s how



Perplexed by press releases?

I’ve lost count of how many press releases I’ve written over the last 25 years or so. It’s become such a common occurrence for me — either for my projects or for helping PIE companies — that I sometimes forget that composing them is still a dark mystic art for most folks. But then, inevitably, I get an ill-formed attempt at a press release from a startup and that fact is brought into sharp relief — at the startup’s expense.

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