Tag: marketing

Building a relationship: Chirpify tweaks one-off transactions in social streams into something longer term

I’m always impressed with Chirpify‘s ability to test, assess, and reconfigure their product to pursue opportunities. It started early in the life of the company—then known as Sell Simply—and has continued as they’ve grown more and more intelligent about retail transactions on platforms like Twitter, Facebook, and Instagram. Read More

Urban Airship snags Second Porch cofounder to captain marketing

If I’ve said it once, I’ve said it a thousand times. When startups are hiring marketing folks, that’s usually a good sign. Not just contracting, but actually bringing those folks on board.

And it’s starting to happen. ShopIgniter recently brought on Kevin Tate to head up its marketing group. And now, Urban Airship has announced that Brent Hieggelke has joined as chief marketing officer. Read More

REMINDER: Mobile Portland talks mobile marketing tonight

While we’re all well aware of how much attention the mobile platform is attracting for app developers and service providers, marketing and advertising adoption of the platform seems to be lagging.

But is that really the case? And how long will it be before the advertising industry catches up? Read More

Students help local startups ZuluTime and LogicBox through Portland State’s Digital Marketing Strategies Certificate program

[Editor: It’s always nice to hear other perspectives on what’s happening with startups in town. The Portland State Digital Marketing class was nice enough to share their experience in which students and startups worked together. This guest post from Lisa Peyton captures that experience.]

Portland State University’s Market Square building was abuzz with excitement and hushed whispers during the final class. The Digital Marketing Strategies Certificate students were waiting for their “clients,” ZuluTime and LogicBox Software, to arrive for their final presentations. Read More

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