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Tag: cmo

Adding a new exec to their own martech stack, Portland startup Lytics names new CMO

Much like the city of Portland itself, we’re starting to see Portland startups becoming more attractive to executive talent. Both folks from outside the region and folks who happen to live in Portland and work elsewhere (and I am happy to bend your ear with a hypothesis on the latter, anytime). What’s that? Have we cured the “it’s hard to find executive talent” refrain from startups in town? No. But we’re definitely chipping away at it. Take for example Lytics, who just named a new CMO.

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Urban Airship snags Second Porch cofounder to captain marketing

If I’ve said it once, I’ve said it a thousand times. When startups are hiring marketing folks, that’s usually a good sign. Not just contracting, but actually bringing those folks on board.

And it’s starting to happen. ShopIgniter recently brought on Kevin Tate to head up its marketing group. And now, Urban Airship has announced that Brent Hieggelke has joined as chief marketing officer. Read More