In a world where marketing and advertising continues to up the level of creepiness on a regular basis (Thanks, Cambridge Analytica!), it’s refreshing to see a company that’s willing to stem the tide of distrust. And it’s even more awesome when it’s a Portland startup. That’s why it was great to see Lytics pushing for an industry standard around trust based marketing.
Much like the city of Portland itself, we’re starting to see Portland startups becoming more attractive to executive talent. Both folks from outside the region and folks who happen to live in Portland and work elsewhere (and I am happy to bend your ear with a hypothesis on the latter, anytime). What’s that? Have we cured the “it’s hard to find executive talent” refrain from startups in town? No. But we’re definitely chipping away at it. Take for example Lytics, who just named a new CMO.
We have more access to more data points than we’ve ever had. And the more data we consume, the more ways we find to leverage that data. Perhaps no one finds this opportunity more compelling than digital marketing. But with an abundance of data—data which often falls into silos—there are challenges, as well. That’s why Portland’s Lytics has created Orchestrate.
Yes, yes. I know. We live in a world where there are any number of APIs. And that makes it far easier to do things, communicate, and solve problems. But sometimes—honestly most times—it’s not exactly easy trying to figure out how to string all of those APIs together in a way that makes for something effective. That’s what I love about Portland startup Customer.io and their new Actions. Read More
Portland has a lot of tech. And Portland has a lot of marketing. But in the past, the two disciplines crossing over was a rarity. That’s starting to change as a new breed of marketing type becomes more and more prevalent: the marketing engineer. Join New Relic’s next FutureTalk to hear more about the concept. Read More
I’m always impressed with Chirpify‘s ability to test, assess, and reconfigure their product to pursue opportunities. It started early in the life of the company—then known as Sell Simply—and has continued as they’ve grown more and more intelligent about retail transactions on platforms like Twitter, Facebook, and Instagram. Read More
If I’ve said it once, I’ve said it a thousand times. When startups are hiring marketing folks, that’s usually a good sign. Not just contracting, but actually bringing those folks on board.
And it’s starting to happen. ShopIgniter recently brought on Kevin Tate to head up its marketing group. And now, Urban Airship has announced that Brent Hieggelke has joined as chief marketing officer. Read More
While we’re all well aware of how much attention the mobile platform is attracting for app developers and service providers, marketing and advertising adoption of the platform seems to be lagging.
But is that really the case? And how long will it be before the advertising industry catches up? Read More
[Editor: It’s always nice to hear other perspectives on what’s happening with startups in town. The Portland State Digital Marketing class was nice enough to share their experience in which students and startups worked together. This guest post from Lisa Peyton captures that experience.]
Portland State University’s Market Square building was abuzz with excitement and hushed whispers during the final class. The Digital Marketing Strategies Certificate students were waiting for their “clients,” ZuluTime and LogicBox Software, to arrive for their final presentations. Read More