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Tag: personalization

Getting personal: Lytics Personalization provides a simple way to customize content for a wide variety of web visitors

Remember back in the old days of the web? You know, back when “the Web” was actually a proper noun? When we all got served up the same silly banner advertisement or message every time we visited a site? With the prevalence of personalization the web now affords, that seems trite and dated. But it’s still not easy. Unless you’re using Portland startup Lytics’ newest offering, Lytics Personalization. Read More