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Tag: Content

Does your startup pitch deck have what it takes to land an investment?

Sure. There are tons of articles, posts, templates, and guidance on how to build the perfect pitch deck for your startup. But until you put that deck in front of an investor, you’re never really sure if it’s actually got what it takes. So every little bit of feedback helps. Like this upcoming event from OEN on “Investor Decks: Content and Design Strategies.”

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Struggling with video content in this brave new world?

I totally get it. I hate video. But apparently the kids these days love that sort of content. So it only makes sense that we should all learn how to use it. Be it Instagram or YouTube or Facebook Live or Tik Tok or whatver. But the learning curve? It can be steep. That’s why we’re luckily to get some time with Sylvia Salazar of Tono Latino, who’s has worked with this format long enough to give all of us some helpful tips.

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Easily the most overlooked and most successful content startup in Portland: Digital Trends turns 10

Every once in a while it comes up in conversation. “What’s the most overlooked company in town? Or the company that no one knows is here?” For a time, a good answer was Survey Monkey. Or MetaFilter. Or maybe deflecting with a regional office, like Pinterest or Yahoo! or Yieldbot. But time and time again, one of my favorite go to answers has been a homegrown startup here in town, Digital Trends. Yes, that Digital Trends. Read More

Getting personal: Lytics Personalization provides a simple way to customize content for a wide variety of web visitors

Remember back in the old days of the web? You know, back when “the Web” was actually a proper noun? When we all got served up the same silly banner advertisement or message every time we visited a site? With the prevalence of personalization the web now affords, that seems trite and dated. But it’s still not easy. Unless you’re using Portland startup Lytics’ newest offering, Lytics Personalization. Read More

Bullseye: Dart creates a way to have more private conversations around content

Forgive me, if you will, a brief derailment before I get to the news… Maybe it’s because this post is about sharing content that sparked this. But, remember those days—often too long ago—when I used to write about local products and companies that no one was talking about, yet? I mean, rather than talking about things about which you’d already heard? Read More

Get less with Silicon Florist curated content

So if you’re into keeping track of what’s happening but you can’t dedicate your life to it, sign up for Silicon Florist curated content and bring some happiness back to your inbox—and likely, your life.

So you like the Portland tech scene, but you don’t obsess over it. You want to stay up-to-date with what’s happening, but your Google Reader count hasn’t dropped below 1000+ in ages. And no matter how hard you try, you just can’t seem to remember which big event is which week and where.

Sound familiar? If so, you—like thousands of others—are likely suffering from fire-hose fatigue. I mean, that real-time Web thing isn’t all it’s cracked up to be, is it? But now, there’s hope with Silicon Florist curated content. Read More

Following the Florist: Consuming content and interacting with Silicon Florist readers

Well, how about reminding you about all the ways you can consume Silicon Florist content and interact with the awesome startup community here in the Silicon Forest?

It may be a short week, but it’s not a slow news week. That said, it is the Friday of a short week. And posting about really cool startups or important news may get lost in the haze of moving into the weekend.

What to do? What to do?

I’ve got it! How about taking care of some housekeeping around the ol’ Silicon Florist?

What kind of housekeeping you ask? Well, how about reminding you about all the ways you can consume Silicon Florist content and interact with the awesome startup community here in the Silicon Forest? Read More