I’ve lost count of how many press releases I’ve written over the last 25 years or so. It’s become such a common occurrence for me — either for my projects or for helping PIE companies — that I sometimes forget that composing them is still a dark mystic art for most folks. But then, inevitably, I get an ill-formed attempt at a press release from a startup and that fact is brought into sharp relief — at the startup’s expense.Read More
The Barack Obama school of interviewing: How startups can nail their next interaction with the press
[Editor: Getting the attention of the press can be difficult. For anyone. When you’re a startup, it’s even more difficult. And bloggers? They’re nearly impossible. I mean, look at me? I’m a train wreck. But Sean Blanda can help. Here are some tips and tricks for getting your story out there.] Read More
How you too can be a media whore: GadgetTrak’s Ken Westin shares his secrets for hacking the press
If there’s one startup in Portland that continues to pile up impressive media coverage—especially coverage by traditional outlets which don’t usually cover startups—it’s GadgetTrak. And there’s a reason.
You see, CEO Ken Westin has made hacking the media and press and art form. It’s become his best way of ensuring that his product gets in front of more customers. Read More