You have to love Public Market. They’re very much an atypical startup for the Portland area. They’re swinging for the fences as they work to build an ecommerce platform that’s designed to — wait for it — kill Amazon. Yes. That Amazon. And as if that’s not difficult enough? They decided to launch their platform to the public on Cyber Monday, the most server meltingest of days in ecommerce.
Knowing how much money you make on a sale is great. But what about those more granular points? How did folks get there in the first place? And what effect did social media have on their decision to enter your online store in the first place. I mean, a guy don’t walk onto the lot lest he wants to buy. But what gets him or her there? Your company? Or people who love your company? Read More