One of Portland’s quietly successful startups, Cedexis, has been acquired by Citrix. I say “quiet” because, like many startups in town, the company kept a fairly low profile, all while providing behind the scenes business-to-business services for a wide variety of brand name customers around the world. And while they were relatively quiet locally, Citrix—who also invested in Cedexis—was well aware of them, as was the entire cloud industry.
One of the most challenging things for any entrepreneur is recognizing his or her limitations. That’s one of the many reasons why entrepreneurs are so good at making mistakes. They simply can’t help it. So when a startup type does recognize those limitations? That’s often a very, very good read. Read More
As the masses salivate over the potential of May 17 IPO, Facebook has beefed up its Preferred Marketing Developer Program, highlighting their anointed marketing partners. And among the 232 chosen? There are four Portland-area companies. ShopIgniter, Crowd Factory (which just yesterday announced their acquisition by Marketo), Webtrends, and Woobox. Read More
When it comes to tech startups, there are certain things that are must haves: awesome engineering, an exec who can lead and sell, and some way of getting the word out about the product.
The third one—getting the word out—remains something for which most startups contract or hire lower level generalists. So when they start hiring higher level talent to bring those skills in house? That’s a really good sign. And that’s exactly what’s starting to happen here in Portland. Read More
Knowing how much money you make on a sale is great. But what about those more granular points? How did folks get there in the first place? And what effect did social media have on their decision to enter your online store in the first place. I mean, a guy don’t walk onto the lot lest he wants to buy. But what gets him or her there? Your company? Or people who love your company? Read More
ShopIgniter is kind of one of those quiet startups around Portland. There isn’t a great deal of hubbub around them. Not a great deal of hype. Last year they quietly landed $3 million. Today, ShopIgniter quietly announced that they had landed another $8 million in Series B. Read More