Tag: storytelling

What do I mean when I say that your startup story should be “Books for Amazon”? Let’s let Jeff Bezos tell it

If you have spent any time with me talking through the story you’re telling when you’re pitching your startup, I’ve no doubt shared my “Books for Amazon” advice. What do I mean by that? Well, let’s let Jeff Bezos give you some context, circa 1997.

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What makes for a successful Seed deck?

There are any number of ways to tell a startup’s story. But no format sparks more debate than the pitch deck. What topics should it cover? How many slides should it contain? How much time should I spend on design?

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