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Category: PositivePress

Positive changes for Iterasi PositivePress

Well, Portland-based Iterasi just raised its head again, this week, with some updates to its PositivePress product that should make it easier for non-techy types to use.

Rick Turoczy on October 14, 2009

[Dear FTC, et al., In the interest of full disclosure and whatnot, Iterasi has been a client of mine in the past. I was not involved in this product enhancement in any way, shape, or form.]

One of the many things I love about the Portland startup scene is the whole “prairie dog” thing. No, not that prairie dog silly. No, not that one either. I mean how startups will pop up their proverbial heads with something cool and then immediately head underground to get to work on the next product or feature. Then, they’ll suddenly resurface again.

Well, Portland-based Iterasi just raised its head again, this week, with some updates to its PositivePress product that should make it easier for non-techy types to use. Read More

PositivePress: Iterasi uses Web archiving technology to track traditional and social media coverage

Rick Turoczy on August 19, 2009

[HTML2]Now, you may not realize this, but during my day job I’m constantly sifting through media reports. Gargantuan PDFs or documents that contain a series of clipped links and snippets about specific clients or subjects. The reports are unwieldy at best. And I can only imagine what kind of workload this effort creates for the agencies that compile them for me—and any number of other clients—on a daily basis.

Long story short, the whole “tracking media coverage” thing—whether for PR firms or otherwise—could use some help. And don’t even get me started on the whole social media angle.

But now, there may be hope. You see, Portland-based Iterasi might have an answer with their latest effort. Introducing PositivePress from Iterasi. Read More