While we’ve still got a few days left before we’re living in the future envisioned by Aldous Huxley, we do live in a pretty entertaining time where everyone is both a creator and a consumer of media—in all of its various formats. But what does this mean for the world of media? And how is changing the business of media?
In July of last year, a couple of folks put together ThePortlander, a site designed to deliver a broad range of news for residents of the Portland metropolitan area. The hope was that the site would be a welcome—albeit disruptive—alternative to more traditional local news sources.
Now, barely a year old, the site is boasting some very impressive numbers. And it looks as if it still holds a great deal of potential to impact the local news scene. Read More
You’re hearing it more and more. There’s something special happening in Portland these days. There’s a groundswell, a number of things coming together, and just a general feeling of momentum around the reinvention of how we both produce and consume media.
To date, it’s been very much of a grassroots effort. Separate people doing their own thing. Or small groups of independent blogs, podcasts, and publications fighting the good fight.
I’ve said it once or twice, I’ll probably say it again a few more times: Portland is a pretty darn bloggy town. In fact, blogging is probably right up there with brewpubs and restaurants in the “per capita” standings.
But what happens when those blogs stop being personal pontifications and navel gazing and become something more? What happens when they move from the realm of online diary to online media outlet? When the writing becomes journalistic?
You may remember that, in early September, we heard rumblings of Portland-based television station KATU getting into the hyperlocal blogging game. Now, as Oregon Media Central reports, the KATU community sites are live and accessible to the public.
And while this traditional media foray into typically grassroots reporting and blogging represents an “it’s about time” moment—and a move that validates what many local bloggers have been doing for years—it’s worth taking a look at what the KATU blogs are going to be covering. Read More
[HTML2]Now, you may not realize this, but during my day job I’m constantly sifting through media reports. Gargantuan PDFs or documents that contain a series of clipped links and snippets about specific clients or subjects. The reports are unwieldy at best. And I can only imagine what kind of workload this effort creates for the agencies that compile them for me—and any number of other clients—on a daily basis.
Long story short, the whole “tracking media coverage” thing—whether for PR firms or otherwise—could use some help. And don’t even get me started on the whole social media angle.
I just heard that Oregon Media Insiders—arguably the de facto resource for all things mainstream media related in Portland—is no more. Writer Lynn Siprelle has decided to hang up the pen after the site led to the destruction of a friendship.