[HTML2]Now, you may not realize this, but during my day job I’m constantly sifting through media reports. Gargantuan PDFs or documents that contain a series of clipped links and snippets about specific clients or subjects. The reports are unwieldy at best. And I can only imagine what kind of workload this effort creates for the agencies that compile them for me—and any number of other clients—on a daily basis.
Long story short, the whole “tracking media coverage” thing—whether for PR firms or otherwise—could use some help. And don’t even get me started on the whole social media angle.