While we’ve all been geeking out about VR for a while now, it’s not always easy to understand the practical and needed applications of that technology. Until we see them. And then we’re like “Ohhhhhhh. Yeah. That makes sense.” Like the work Portland startup The Wild did with adidas and the HTC Vive.
In the early days of any new technology, there is always the challenge of compatibility. As various file formats, schemas, and structures spring to life, interoperability is often the last thing to consider. So it’s always nice to see this sort of thing happening sooner rather than later. Like Portland startup The Wild enabling folks to work with SketchUp files within The Wild VR environment.
If you’ve talked to me about markets that have a lot of potential in Portland, we’ve no doubt discussed reality of some flavor or another. Virtual, Augmented, Immersive, Experiential… whatever you want to call it, folks in Portland have been exploring creating content with those technologies for years. And now, XR is inspiring a new crop of products in town that enable folks to create that content more easily.