Portland, Oregon, startup news, open source, and tech news, jobs, and events #pdx
“This was an early acquisition. I didn’t expect it,” said Paez, who said that selling so soon was definitely not part of his plan. “You can’t time these things. As a founder you can only do so much to plan and predict your future and the rest comes down to opportunity and these moments of potential and you capitalize on them or you don’t.”
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Terms of the deal were not disclosed, but Autodesk executives noted the talent and technology developed by The Wild will be the foundation for the larger company’s extended reality strategy.
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This morning, Autodesk announced the intention to acquire Portland extended reality (XR) startup The Wild, which has significant applications in collaboration for the architecture and engineering world. This milestone also marks a significant event for the local venture capital community as The Wild counts local firms Elevate Capital, Ideaship, Oregon Venture Fund, Portland Seed Fund, and The R Group among its investors.
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Seems to be a good week for acquisitions. Autodesk is picking up Portland’s Innovyze for $1 billion. And Portland startup The Wild has acquired a product to add to its repertoire and customer base, Prospect by IrisVR.
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For all of the multitude of negatives that have come along with being submerged in a global pandemic, there are a few bright spots, here and there. Like the creativity inspired by the constraints of our current lives. We’re seeing any number of new platforms and companies coming into being. And some of those are appearing locally. Like Tours in The Wild.
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It’s always nice to see Portland companies getting the recognition they deserve. Especially when that recognition happens on a global stage. And that’s why it was great to see Portland startup The Wild in the running for the 2020 Auggie Awards.
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While we’ve all been geeking out about VR for a while now, it’s not always easy to understand the practical and needed applications of that technology. Until we see them. And then we’re like “Ohhhhhhh. Yeah. That makes sense.” Like the work Portland startup The Wild did with adidas and the HTC Vive.
In the early days of any new technology, there is always the challenge of compatibility. As various file formats, schemas, and structures spring to life, interoperability is often the last thing to consider. So it’s always nice to see this sort of thing happening sooner rather than later. Like Portland startup The Wild enabling folks to work with SketchUp files within The Wild VR environment.
If you’ve talked to me about markets that have a lot of potential in Portland, we’ve no doubt discussed reality of some flavor or another. Virtual, Augmented, Immersive, Experiential… whatever you want to call it, folks in Portland have been exploring creating content with those technologies for years. And now, XR is inspiring a new crop of products in town that enable folks to create that content more easily.