Tag: martech

More than just money: Lytics $35 million Series C has additional upside for the Portland startup community

As always, I’ll start this with the caveat that I promised Bill Lynch, cofounder of Jive, that I wouldn’t just write posts that celebrate funding for the sake of funding. Which is actually more work. (Thanks, Bill.) But in the long run, I’m hoping my bag-full-of-cats startup-history brain full of tangential facts and likely little known context can be helpful in providing a broader picture of why these funding events are important.

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Adding a new exec to their own martech stack, Portland startup Lytics names new CMO

Much like the city of Portland itself, we’re starting to see Portland startups becoming more attractive to executive talent. Both folks from outside the region and folks who happen to live in Portland and work elsewhere (and I am happy to bend your ear with a hypothesis on the latter, anytime). What’s that? Have we cured the “it’s hard to find executive talent” refrain from startups in town? No. But we’re definitely chipping away at it. Take for example Lytics, who just named a new CMO.

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Centralizing marketing data: Portland startup Lytics launches Orchestrate

We have more access to more data points than we’ve ever had. And the more data we consume, the more ways we find to leverage that data. Perhaps no one finds this opportunity more compelling than digital marketing. But with an abundance of data—data which often falls into silos—there are challenges, as well. That’s why Portland’s Lytics has created Orchestrate.

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