If I’ve said it once, I’ve said it a hundred times: Portland has an incredibly promising AR/VR/Mixed Reality community. From folks who create content to companies that are building the infrastructure and tools to deliver it, we’ve got a wealth of interesting startups and creatives in this still nascent market. And it’s always good to get all of those folks together. Which is what’s happening during Portland Startup Week with Immersive Startups.
We love our shiny new tech around these parts. Even if it’s not quite ready for mass consumption. That’s why I was excited to see that Portland’s Torch 3D was accepting applications for an early sneak peek at its virtual/augmented/mixed reality editing environment.
We’ve been salivating, virtually, at the potential for alternative realities—be they virtual, augmented, or mixed—for years now. But for all of that anticipation, there has been little to show. Part of this is due to the newness of the platforms and hardware and the challenge of creating palpable experiences in those environments. That’s why it’s nice to see things like Prism from Portland’s Object Theory which truly begin to demonstrate the potential of the medium.