Like web, open source, and mobile before it, Portland has taken a real affinity to virtual reality and augmented reality. We just really seem to love that technology that hasn’t quite become a market yet. Call us early adopters. Or just call us curious.
Everyone knows that Apple can be a little stringent when it comes to approving applications and content for the App Store. So it’s no surprise that Portland startup Torch has had to make a couple of attempts to get some content approved. But the reason they’re getting rejected? That’s what’s interesting.
If you’ve talked to me about markets that have a lot of potential in Portland, we’ve no doubt discussed reality of some flavor or another. Virtual, Augmented, Immersive, Experiential… whatever you want to call it, folks in Portland have been exploring creating content with those technologies for years. And now, XR is inspiring a new crop of products in town that enable folks to create that content more easily.
If I’ve said it once, I’ve said it a hundred times: Portland has an incredibly promising AR/VR/Mixed Reality community. From folks who create content to companies that are building the infrastructure and tools to deliver it, we’ve got a wealth of interesting startups and creatives in this still nascent market. And it’s always good to get all of those folks together. Which is what’s happening during Portland Startup Week with Immersive Startups.
We love our shiny new tech around these parts. Even if it’s not quite ready for mass consumption. That’s why I was excited to see that Portland’s Torch 3D was accepting applications for an early sneak peek at its virtual/augmented/mixed reality editing environment.
One of the things that has defined the maturity of the Portland startup community has been a notable lack of serial founders, folks who have had the experience of building and exiting from a company who then take the opportunity to build their next company. Slowly but surely, that’s starting to change. Take, for example, Portland startup Streem.
It’s no secret that Portland likes its shiny new technology. We’re among the earliest of adopters and the most curious of hobbyists with all sorts of newfangled stuff. And that means that once a technology enters the popular lexicon, we tend to be fairly well phrased in its applications and potential. So when it comes to technology like Virtual Reality, Augmented Reality, and Artificial Intelligence, folks in Portland have a great deal to say. And they’ll be doing exactly that during the next Portland Business Journal Power Breakfast.
It’s no secret that the Portland startup community has more than its fair share of virtual reality and augmented reality activity. But it’s only going to be a truly interesting, compelling, and vibrant with a variety of voices and experiences. That’s why it’s awesome to see folks like Kerri Lynne Thorp who are working to ensure that everyone feels welcome in this burgeoning community.
As we all know, when you’re in a startup, money is tight. But every little bit of exposure has the potential of completely changing the course of your company. How do you reconcile the two? You take advantage of discounts, scholarships, and grants. Like this one that Business Oregon is offering up to help fund a trip to London for VR/AR folks.
It’s no secret that I’m a big fan of what’s happening in Virtual Reality and Augmented Reality in Portland. It seems to be the perfect mixture of Portland curiosity, creativity, and coding. The only thing holding it back at this point is more folks covering the space. That’s why I’m happy to see the New School VR podcast becoming, ahem, a reality. Read More