If you’ve talked to me about markets that have a lot of potential in Portland, we’ve no doubt discussed reality of some flavor or another. Virtual, Augmented, Immersive, Experiential… whatever you want to call it, folks in Portland have been exploring creating content with those technologies for years. And now, XR is inspiring a new crop of products in town that enable folks to create that content more easily.
We love our shiny new tech around these parts. Even if it’s not quite ready for mass consumption. That’s why I was excited to see that Portland’s Torch 3D was accepting applications for an early sneak peek at its virtual/augmented/mixed reality editing environment.
One of the challenges of the Portland startup community has always been momentum. We sometimes have great—at times even fantastic—startup news, like an exit or a major announcement. But more often than not, that happens as a solitary instance. And then it’s some time before the next major announcement. So it’s rare to have a day like today where both Torch 3D and Vacasa have major news.