Tag: Startups

Portland Web 2.0 startups get some love from Oregon Business Magazine

Oregon Business Magazine features Toonlet et alOne of the reasons I started Silicon Florist was to use my marketing powers for good, by casting the spotlight on “Portland Web 2.0 startups” and individuals who have been developing really, really cool things here in the Silicon Forest. But who, through sheer lack of time, may not have the opportunity or wherewithal to promote themselves as much as they would like.

I’m happy to report that a number of those companies just got a much brighter spotlight shone on them, thanks to Oregon Business Magazine‘s cover story this month “10 Coolest Tech Startups You’ve Never Heard Of.”

Among the Silicon Florist alumni featured are:

Gone Raw and Lumeno.us—two sites I haven’t yet had the chance to cover except via mentions in the Portland Startup Index—made it as well.

Congratulations to all of those featured for stepping on to a much larger stage! I’ll look forward to continuing to cover your progress and highlighting your wins.

Photo credit: Michael G. Halle

Oregon technology startups and education: Being part of the solution

A few weeks back, I wrote a rant about the abysmal state of Oregon’s tech education in which I encouraged anyone in tech—but especially those folks at startups—to consider his/her potential role in helping to resolve the issues currently plaguing our educational system.

Talk, as they say, is cheap.

So how can we act?

Well, admittedly, this is an awfully big problem, but to wax—and perhaps unintentionally slaughter—more platitudes, the journey of 1000 miles begins with one step.

And, I’m proud to say that we, as a burgeoning collective, have already taken two:

  1. Oregon Tech & Education is an online discussion group designed to gather interested parties, encourage discussion, and facilitate action. If you are at all interested in helping, participating, or just watching what’s happening. I encourage you to join. Even if you just lurk. And I encourage you to invite the teachers and administrators in your life to join, as well.
  2. Silicon Florist internship/mentorship challenge is a call to all Silicon-Forest-based startups to consider offering a summer internship for high school or college students in your area. No one knows more about what you do than you. And teaching someone who knows nothing about what you do could be one of the most rewarding things you ever accomplish as an entrepreneur. If you’re interested—not even yet to the “willing to participate” phase, just interested—please throw your hat into the ring as one of the participating startups.

From time to time, I’ll keep you posted on these steps, and other steps that the resourceful folks of the Silicon Forest are taking to resolve this issue.

I’m looking forward to seeing what we can accomplish.

Startupalooza launches 1,000 conversations

StartupaloozaWell it’s official. The first Startupalooza is in the books.

Designed to be a “more business-oriented BarCampy unconference,” the event more than fulfilled its goal. And, in so doing, completed a successful trifecta for the Portland Legion of Tech, adding Startupalooza as an equal among the successful BarCamp Portland and Ignite Portland events.

The best part, in my opinion? The new voices. And hearing new stories from the old ones.

In a town where you tend to run in very small and similar circles, Startupalooza both introduced new voices into the conversation—like the Garage Games guys from Eugene and the soon-to-be-a-Portland-fixture Intrigo team—and drew well-known, yet not-oft-seen types out of the woodwork to both observe—and participate.

Prior to the event, the primary coordinator and Legion of Tech Treasurer, Todd Kenefsky, intimated to me that he had some concerns about the lack of networking time built into the schedule. But guess what happens when you put a bunch of intelligent and entrepreneurial people in a room together? Those conversations just start to happen. In the audience. In the cubes behind the presentation area. In the lunchroom. In the hallway (which served as a bit of an echo chamber at times).

Every minute of the event was a time for networking. And for learning. And for sharing.

And, from the looks of things, everyone is still recovering from all of that energy concentrated in one place. Because posts about the event have been few and far between. Here’s some of the coverage I’ve been able to track, so far (if you have a wrap-up post that I’ve missed, please leave a comment, and I’ll add it to the list):

  • Scott Kveton “Startupalooza or Bust!”
    “All in all I was amazed at the vibrance of the Portland startup scene … clearly there is something here, clearly we’re just starting to pick up the pace here … I can’t imagine anywhere else on earth I’d rather be working and living.”
  • Bram Pitoyo “Startupalooza”
    “If learning from and having conversations with Portland’s greatest innovators (and, in some cases, even luminaries) for a whole day failed to excite your mind to want to create something bigger than yourself (a startup, collaborative, group, side project, community activity, etc.), I don’t know what else will.”
  • Michael Sigler “Startupalooza”
    “It’s obvious I moved to the right town. The collaborative spirit here is awesome. There is so much to take part in and everyone is eager for feedback and participation. Though it was still mostly a sausage-fest, it was good to see a number of women in the audience. I was also pleasantly surprised by the range of ages represented.”
  • Paul Biggs “Startupalooza and #drunkgeeking”
    “While I very much enjoyed learning about some really cool new projects in PDX, as is the case with most structured events, the most rewarding part for me was all the side conversations buzzing in hallways and nearby bars. It’s all about the people!”
  • Gabriel Aldamiz-echevarria “Taste sharing for web personalization”
    “So when we were asked to talk at Startupalooza (a really cool Portland tech event, put together by Todd Kenefsky and the Legion of Tech) we decided this should be the topic of our talk: taste sharing for web personalization… something which is of extreme importance for MyStrands and the entire recommender industry.”
  • John Poelstra “Superb Startupalooza”
    “Of late I’ve been trying to get more involved in the local tech scene where I live. On Saturday I went to check out Startupalooza and had no idea what to expect. It was superb in every respect. The facilities at CubeSpace were great and all the presentations and speakers were excellent. I wish I could have stayed for the whole thing!”
  • Joanna Kane “Startupalooza a high-tech hit”
    “The crowd in attendance ranged from those with decade-long entrepreneurial careers to wide-eyed observers hoping to absorb tips and tools to get their new ideas off the ground. The energy in the room was palpable, conversations were animated, and new ideas were being generated as fast as they were being shared. If I had to pick one theme for the day, it would be the common interest in making life easier through technology, coupled with making technology accessible for anybody and everybody.”
  • Flickr photos tagged “Startupalooza” (Please note, Aaron Hockley was hauling around two rigs for 7 hours, snapping almost 400 shots. It’s going to take a little while for him to comb through them, but they’re coming.)

If you missed the event, Legion of Tech was working to record the entire thing. Hopefully, we’ll all soon be able to have a listen, post processing. I, for one, am curious as to what I actually said while I was up there.

Startupalooza: Join fellow startups to compare notes

Anecdotally, I can tell you that there’s a great deal of interest in startups around Portland. But sometimes, it’s difficult to put a finger on just how many people are interested.

Until events like Startupalooza come along. And then that fuzzy “level of interest” becomes exceedingly obvious.

How obvious? Well, the event, like Legion of Tech‘s Ignite Portland events, currently ranks among the most popular events on Upcoming. And not just in Portland. On Upcoming. Period.

And with good reason. Startupalooza’s list of presenters reads like a who’s who of current and former Silicon Forest startups.

Companies and products on the docket include:

But wait, there’s more.

Sarah Gilbert, Marshall Kirkpatrick [Update: Just received word that Marshall will be unable to attend.], Justin Kistner, and I will be there on a “technopreneur” Q&A panel, as well.

I know, I know. I struggle to fathom how we’re going to squeeze all of this into one afternoon. But why not show up and see if we can? And then, plan to stick around. Word around the campfire is that there might be one or two after-event activities happening, as well.

Startupalooza begins at noon on Saturday, March 29, at CubeSpace. To RSVP, visit Startupalooza on Upcoming. For more information, see Startupalooza.

Still need more to do this weekend? You’re in luck, my friend. Go ahead, don’t be shy. Get your geek on.

SplashCast “social advertising” tees up $4 million

Man oh man. With all of these Silicon Forest startups attracting funding, it’s about time I establish a “graduating class.” And here’s one of those startups that’s definitely in the running for Salutatorian, if not Valedictorian: Portland-based SplashCast.

First, the funding. Because that’s the real news here.

SplashCast announced today that it has secured $4 million dollars in Series A funding, led by Mark Bayliss, an Australian (remember the Australia trip not too long ago?) media and advertising executive veteran of some of the world’s largest advertising and media companies who runs in the same circles as fellow Aussie and media mogul Rupert Murdoch. Emergent, an emerging growth investment fund also with strong ties to advertising and consumer brands, was a follow-on to the round.

I asked Mike Berkley, SplashCast’s CEO, to put this funding—and the organizations providing it—in perspective for me.

“What does this mean for the company?” said Berkley. “The relationships that Bayliss and his partners bring to SplashCast gives the company a monumental step-up in social marketing.”

Which bring us to my second point. I’m a marketing geek. So, let’s talk about SplashCast’s newest take on their positioning. Or better yet, let’s not use some stupid buzzword. Let’s talk about how SplashCast is describing their product as of late.

If you haven’t been watching SplashCast, this probably would fly right by, unnoticed. But, I’ve been watching these guys ratchet down on the language they’re using and their efforts to make the product more attractive to a broader big-media advertising market. They continue to make definitive changes in describing what they do. And they seem to be honing in on something new.

SplashCast started in user-generated content. Then they moved to more of a “branded content” sort of play, building custom apps for big names like Justin Timberlake, Britney, and Hillary Clinton. Now, they’re directly positioning themselves as an alternative to what—as silly as it sounds for me to describe it this way—can only be referred to “traditional” online advertising models.

SplashCast calls this new focus “social advertisments.” I call it “advertisements that actually do something.” But regardless of what you call it, they’re pushing this message very strongly as of late:

[SplashCast’s] New Social Marketing Solution Viewed As Breakthrough For Advertisers Looking To Reach Users On MySpace, Facebook & Other Social Networking Sites

And:

Splashcasting represents a new form of online marketing called social advertisements – tools marketers use to reach the growing demographic of social network site users. SplashCast’s video-based social advertisements on average receive click-through-rates that are about 75 times higher than typical banner advertisements used on MySpace, Facebook or other social network sites.

This seems to be their new home: taking on traditional online advertising. And that puts them directly in the sites of some very big players.

Now, some may look at these recent changes and cast aspersions. Claiming that this belies a lack of focus.

In my opinion, these changes don’t seem to be wishy-washy or “searching for a problem to solve.” These are simply the pains that any growing company goes through as it works to figure out where its true market lies.

And there’s a very clear reason that the messages have been moving in that direction.

You build a product based on your ideas and passion. You tend to build a company based on what people will buy.

And given that SplashCast is securing funding and landing customers with this new positioning, it only makes sense—from a business perspective—that they continue pursuing this stance.

I, for one, will be continuing to watch them.

For more information on the funding and social advertising, visit SplashCast.

Portland Start-up Index: February 2008

As promised, Techvibes [Full disclosure: I contribute Portland articles to Techvibes] has released its monthly update to the Portland Start-up Index, which has now increased to 50 companies.

And that’s not all that has changed. Now, the index has some movement indicators, showing who was where and where they’ve gone—up or down.

New additions include Kongregate (didn’t realize they had a Portland office), Rocketbook, Iterasi [Full disclosure: Client of mine], Active Reload, WeoGeo (recently relocated from Florida), VocalNation.net, GoLife Mobile, and Worldwide Nest.

As far as movers go, ChoiceA, Lunarr, and MomHub saw the biggest upticks. As expected, number of folks were sent screaming down the list with the addition of the new companies.

The mixture of companies and products on the index are ranked by the average of their Alexa and Compete rankings.

Since each revision of the index replaces the previous one, I’ve captured the list, for posterity:

  1. AboutUs
  2. Discogs
  3. Kongregate
  4. MyOpenID
  5. Splashcast
  6. Earth Class Mail (now located in Seattle)
  7. Jive Software
  8. Sandy
  9. Gone Raw
  10. Cliq
  11. Stikkit
  12. NetworthIQ
  13. Grabbit
  14. Walker Tracker
  15. Pibb
  16. Attensa
  17. UrbanDrinks
  18. Rocketbook
  19. Iterasi
  20. Active Reload
  21. ChoiceA
  22. fmyi
  23. Lunarr
  24. GadgetTrak
  25. Iovation
  26. KnitMap
  27. WeoGeo
  28. FreeRange
  29. Picktastic
  30. Goboz
  31. Imindi
  32. Art Face Off
  33. MomHub
  34. Avnera
  35. VocalNation.net
  36. Box Populi
  37. Pheedo
  38. GoLife Mobile
  39. Workplace2go
  40. Techchex
  41. Kryptiq
  42. Jama Software
  43. Lumeno.us
  44. GoSeeTell
  45. Lightfleet
  46. Cendix
  47. Worldwide Nest
  48. YourList
  49. IDP Solutions
  50. Kumquat

For the complete listing, metrics, and movement indicators, please visit Techvibes.

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